mvp events

roadshows en




celebration of first brew

  • 6 week roadshow visiting Pilsen brand pubs in Czech and Slovak Republic to commemorate the seasonal 'First brew' of Pilsner Urquell beer

  • pubs are visited by an MVP promo team comprised of actors and accompanied by an authentic horse-drawn carriage / retro truck containing the beer

  • ceremonial keg tapping of the 'First brew' of Pilsner beer

  • additional programme includes music and competitions



  • roadshow in the 10 largest shopping centers in the Czech Republic

  • visual stand complimented with a photo booth

  • professional advisors provide necessary information regarding ZONKY financial services

  • ZONKY mascot present to entertain and provide merchandising