mvp events

roadshows en




celebration of first brew

  • 6 week roadshow visiting Pilsen brand pubs in Czech and Slovak Republic to commemorate the seasonal 'First brew' of Pilsner Urquell beer

  • pubs are visited by an MVP promo team comprised of actors and accompanied by an authentic horse-drawn carriage / retro truck containing the beer

  • ceremonial keg tapping of the 'First brew' of Pilsner beer

  • additional programme includes music and competitions



  • sport zone accompanying 12 running events (eg. Spartan race, Vokolo príglu, Běh pro Světlušku)

  • zone includes:

    • charity collection for handicapped athletes

    • healthy diet advice

    • sport activities for kids under the guidance of professional trainers

    • healthy living and lifestyle advice offered by specialists




  • roadshow in the 10 largest shopping centers in the Czech Republic

  • visual stand complimented with a photo booth

  • professional advisors provide necessary information regarding ZONKY financial services

  • ZONKY mascot present to entertain and provide merchandising