Promotional Events
...roadshows, tastings, samplings, presentations...
We can completely handle both once-off and recurring promotional events with direct interaction with the target group for the brand, service or product that is being promoted.
Based on the client's vision, we will develop an original program and a complete schedule and supply them in a turnkey format. We will organize and coordinate the entire event from start to finish.
We will plan and fully handle the accompanying advertising campaign and graphic services.
Previous Projects
Après Ski Praha 2011 – Winter Fun Festival
On the weekend of October 15-16, the Rašín river bank played host to the Après Ski Winter Fun Festival. On the stroke of ten the thick morning fog had dissolved and the river bank was flooded with sun, underlining the fun enjoyed by all fifteen thousand visitors of the small mountain resort of Après Ski throughout the weekend.
Realisation: October 2011
Client: MVP agency s.r.o.
Target group: General public
DOMESTIC FISH Cook & Road Show
"DOMESTIC FISH" (or “Ryba domácí”) is a four-year project of the Ministry of Agriculture in support of the consumption of domestically produced fish in the Czech Republic. The project’s objective is to use the extensive campaign to increase the general awareness of the production of fresh-water fish, focusing in particular on three fish species: the carp, the white amur, and the silver carp.
Realisation: Spring and Autumn 2010
Client: Dorland spol. s.r.o.
Target group: general public, parents, grandparents
DOMESTIC FISH Consumer Competition
"DOMESTIC FISH" (or “Ryba domácí”) is a four-year project of the Ministry of Agriculture in support of the consumption of domestically produced fish in the Czech Republic. The project’s objective is to use the extensive campaign to increase the general awareness of the production of fresh-water fish, focusing in particular on three fish species: the carp, the white amur, and the silver carp.
This year, besides cooking-show-related events, the MVP Agency has carried out a consumers’ competition entitled "Buy & Acquire" in hypermarkets and wholesale outlets nationwide. Our promo-team has visited 20 retail shops of the Tesco, Globus and Makro chains.
Realisation: February - June 2010
Client: Dorland spol. s.r.o.
Target group: General public, parents, grandparents
Presentation of Brit Care Pet Food in Metropole Zličín
On behalf of Vafo Praha, s.r.o. we organised a presentation of Brit Care and Brit pet food in the Metropole Zličín Shopping Centre in November 2009.
Realisation: November 2009
Client: Vafo Praha, s.r.o.
Target group: general public, Pet owners
Presentation of the Dominican Republic
On behalf of the Dominican Republic’s Tourist Bureau we organised a presentation of this exotic destination in Metropole Zličín and Chodov Shopping Centre in November 2009.
Realisation: November 2009
Client: Turistický úřad Dominikánské republiky
Target group: general public